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Brightcore
High-energy packaging and a launch store for an electrolyte drink built for runners.
(Overview)
Brightcore is steady fuel for the day. The brand had to feel like the first kilometre of a morning run: bright, fast and full of light, from the bottle in your hand to the store in your pocket.
The challenge
Sports drinks all promise energy, and they all look the same. Brightcore needed a launch that stood out on the shelf, on the track and on a phone screen in the same week.
Our approach
We built the bottle around a glowing orange liquid and a lime label band, then shot it in motion: splashes, speed trails and real runners at golden hour. The Webflow store carries the same energy with scroll-driven product shots and a two-step checkout.
- Bottle and label design
- Studio and track campaign photography
- Webflow ecommerce launch store
(Results)
After launch
120k
Bottles sold at launch
+64%
Online conversion
1
Awwwards Site of the Day
“It feels like the drink is moving even when it’s standing still.”
— Marco Silva, Head of Brand, Brightcore
