All work
Branding
Island Office Drinks
A sun-soaked identity for a pure coconut water made for slow afternoons.
(Overview)
Island Office Drinks sells one thing: pure coconut water. The name and the carton had to feel like an out-of-office reply, warm and relaxed, yet impossible to miss on a crowded fridge shelf.
The challenge
A great product with a working name nobody remembered, launching into beach bars and cafés in six weeks.
Our approach
A fast naming sprint landed on Island Office, the place you would rather be working from. We stacked the name in bold type, added a hand-drawn palm on a coral grid and shot the carton poolside, on the beach and poured over ice with lime.
- Naming and trademark screening
- Identity and carton packaging
- Poolside and beach campaign photography
(Results)
After launch
6 wks
Brief to launch
€1.2M
First-season revenue
85
Beach bars and cafés
“People pick it up just to look at the palm tree.”
— Nina Costa, Founder, Island Office Drinks
